Evolution of HTML that is now studded with HTML 5 also expanded its use to SEO or search engine optimization. When talking about SEO, then we talk about Google as their search engine is the most organic and most social. As this will be a little confusing so prepare a paper, pen, tissue, water and medicine dizziness. Let’s do this!
WHY?
Why would I want to share about the advantages of HTML5 for SEO? HTML5 although not popular among SEO’s local, but that’s not why I am to introduce this. The reason is the client. About 2 or 3 weeks ago, one of the focus in the field of state-owned online and begging for help SEO eCommerce project. This last point is very important because this is what determines the performance of their web page to appear in first and how to achieve exposure of the netizen.
Related to the last thing that I ask if their engines already support the HTML5? Unfortunately, the attitude seemed confident and somewhat challenging one of them said “if you want HTML6 anything we can”. As a result I was not so introduce excess HTML5 remedy them.
HTML5 – What’s New?
Okay, let’s start from the element and attribute what HTML5 that make your page more powerful in the eyes of Google. This also means that not only easier for webmasters work but most importantly how HTML 5 reinforced the context of the content is loaded.
Here are some new elements from HTML5:
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As a result of new systems above, now every area – in a web page – will be more easily defined so that search engines will detect more specific than previous versions of HTML. While the grand design is raised SERP impact will differ between the web with a kind of video genre Youtube, Vimeo, and others who are presenting music as Sixteenhole.
The Launch of Rich Snippets (Micro Formats, Micro Data and RDFa)
When Google released a few snippets in 2009, it is also meant to Encourage webmasters to immerse their yard HTML5 features, certainly for the more interesting snippets. Here goes some of the micro-format support HTML5 already in Google:
* HReview-aggregate – This property provides a standard rating format. Attribute that can be fixed to include the rating, count, and summary.
* HReview – Describes the attributes of individual review with rating, reviewers, dtreviewed (ISO date format) and description.
* HProduct – Describes an individual review of the product with attributes fn (name), brand, category, price, description and photo.
* HCalendar – Describes the attributes of individual events including location, dtend (ISO date format) and duration (ISO date duration).
* HRecipe – Suitable for the website with the genre because it can explain the specific food recipe with attributes including ingredients, instructions, and photo duration.
* HCard – Describes information contact / profile with attribute fn (name), email, logo, photo, and url.
Each micro format over had an influence on what is displayed in SERP. As an example of a combination between hReview-aggregate, hReview and hrproduct (Suitable for the website that intends to present the product, such as eCommerce websites or can be a website)